In all my years of coaching and mentoring small to medium business owners and their teams I always tell them to set goals. Usually they will make goals about the obvious things; customers, competition marketing etc. But what ceases to amaze me is that they forget the most important and obvious goal; profit.
I know that every business hopes that they will make a profit, few make it a measure of success though. Many times, small business owners look at what they pay themselves as profit, but what you pay yourself if what you get paid for doing a job. Profit is what you gain from the investment of your time and talent.
Without profit what you have really done is just created a really hard job for yourself. The problem is you see, many business owners become fixated on growth but what they don’t understand is that without profit, it is simply more work.
Profit is measured of the return of your interest, set goals for profit leave and make decisions based on growing profit. …